TIARA, an online retail firm was conceptualized in 2013 with a wish to design , manufacture and market only MOM Journals and Baby Journals. Journals that were never made before in India and superseded all International Quality standards too. A journal that every mum can preserve as a memory forever and gift her child as a years later. I got great response and only these 2 products gave me enough business to invest in my next project which was trendy maternity and nursing wear . My range of stylish yet affordable Maternity and nursing wear was well accepted by the market and started selling on Firstcry, Myntra and Amazon in good numbers in no time which instigated me to finally start up my third dream project of kids wear.
I diversified into kids wear in 2017 with a clear vision to fill a huge gap that prevailed in the market for exquisite, trendy, high quality yet affordable & comfortable kids wear . I designed specifically to cater mums who understand and believe in fashion that comes with comfort and in budget.My first collection was launched at Hopscoth in 2017 with a fear of not getting customer attention and getting wiped out from such a competitive market within a month but to my surprise - the response was overwhelming and we were welcomed by Firstcry, Amazon and Myntra to sell our products on their platform within the first year itself.
Today, we are one of the top suppliers of Hopscotch and Firstcry for kids girls wear from 4-14 years and getting offers to go exclusive with them.
My 2023 Plan :
Inspired by constant feedback and reviews , I finally decided to introduce my range of “ Tiara for Tweens” in 2023 and also sell it directly to the customers via this website in order to eliminate any middlemen cost and passing the benefit to the customer by offering best prices ever and a great shopping experience.
My vision is simple and steadfast :
To expand & entrench in every part of India by offering trendy, comfortable designer wear at addictive prices.
Now , that you know my story , please do browse my collection & give me an opportunity to take you through a beautiful shopping experience.
Founder & Owner